We use the information the customer gives us to help us better market to them, and hopefully improve their shopping experience. What would that be like in real life? Creepy comes to mind. Check out some of these videos. Some of them even bring specific service/product vendors to mind, that provide website solutions.
These are made by a company called 7 Billion People that make web analysis tools that give merchants natural language business observations about what your customers behavior and what they are interested in, so you can tune and test what you are saying to them.
“Foot Lotion” – Customer demographcs and behaviors. Ah ha! Are you back for foot cream? Wart remover? Please buy!!!
“Add to Cart” Did you want this product you saw last time? Rate me and I’ll show you more!
“Proceed to Checkout” Love the mention about MAP pricing (add item to cart to see price). Oh, and the “I’ll just add that to your cart…” *cough*GoDaddy*cough*
Interesting note: I’ve spent a lot of time talking with customers, as part of customer service to an internet-only retailer. You’d be surprised at how many of older customers expect an internet retailer to know and see what they are doing. After all – it’s your website, isn’t it? “Can’t you just pull up my shopping cart and see what I’m looking at?”
Tags: analytics, product recommendations, real life, review a product, video
